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 The Dot Com crash led many businessmen to reconsider their Internet strategy. But, just as the boom led to silly predictions of growth and values the bust led to too much gloom. When Amazon was, briefly, more valuable than GEC it indicated the progress of the biggest financial bubble in history. Now the sector is emerging from depression.

According to statistics issued by the US Department of Commerce on-line retail sales in 2003 rose by 26% to $ 55 billion. Sounds like a lot but, these figures do not include on-line travel agaencies, financial services or on-line betting and Canadian cut-price presecription drugs. Together these are estimated to double the published statistics. The spread of broad band in Europe is pushing the on-line market in the same direction.

Throughout the boom and bust and recovery the "rules" for success have been exactly the same as for any other business. Offer products or services that have a competitive advantage and accompany your offer with good service and you stand a chance of success. Design a web site that is difficult to find, that is difficult to use or offers products or services that nobody wants and you will fail. Whether you are an established "bricks and mortor" business or an ambitious start-up we can help you. Getting started on the web is easy with Santa Stefano Software. If you want a full trading site, accepting orders and payment, an "information" page or just some advice, you have come to the right place. To see how we can help you to success on the internet follow the links below.
Business 2 Business commerce on the web must, like real life, be further catagorised into Service, Manufacturing & Distribution. Each sector needs different solutions, there is no "one size fits all".....more Business 2 Consumer web commerce presents many challenges for both the internet entrepeneur and "bricks and mortor" businesses. You must attract traffic to your site, visitors must find your site interesting and easy to navigate.....more

Information pages can be fun to create and fun for your visitors but will only be successful if supported by a marketing programme that brings people to yuor site.....more Interactive pages that are well planned and deliver useful information to your users require fairly sophisticated programming but are an effective approach.....more

The web has become a very important commercial tool. The costs of entry are low, the rewards for success are high BUT there are now several tens of millions of web sites. Getting even one person to come and look at yours is not so easy unless you have good advice or a bottomless promotional budget.

The good news is that it can be done. With a clever combination of good design, excellent content and (cost effective) marketing the Internet can be another sales channel for your company, producing new revenues at enhanced margins. Using our skills and experience is one way of maximising your chances of success, browse our pages and contact us for an exploratory discussion.


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